ChatGPT Ads expansion to 26 more countries
OpenAI expanded ChatGPT Ads to 26 more countries, bringing availability to 89 countries, and said more than 100,000 advertisers have run campaigns since launch.
ChatGPT Ads now covers 14 more Latin American countries, including Argentina, Chile, Colombia and Peru. It also reaches more markets in Europe, the Middle East, Africa and Asia, including Nigeria, South Africa, Serbia, Ukraine, Cambodia, Bangladesh and Pakistan. Advertisers can buy through technology partners or self-service in Ads Manager. Ads show only on Free and Go plans, and OpenAI says Plus, Pro and Enterprise stay ad-free.
- Date
- Wednesday 21 October 2026
- Lab
- OpenAI
- Kind
- feature
- Access
- app only
Figures
| Measure | Value | Measured by |
|---|---|---|
| Countries with ChatGPT Ads | 89 after adding 26 countries | company |
| Advertisers that have run campaigns on ChatGPT | more than 100,000 since launch just over eight months ago | company |
| ChatGPT weekly users | more than 1.2 billion as stated by OpenAI | company |
| ChatGPT Ads annualized revenue run rate | $1 billion reached less than 200 days after launch, per the ad stack post | company |
A separate OpenAI engineering post the same day describes the LLM-based ad stack, with a post-trained orchestrator model that calls tools for retrieval, ranking, relevance and auctions.
Sources
- openai.com/index/chatgpt-ads-expands-26-new-countries
- openai.com/index/building-chatgpt-ad-stack
- theinformation.com/briefings/openai-expands-chatgpt-ads-26-countries-says-100-000-advertis
This record was checked and corrected against its sources on 21 October 2026. How we check