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Businesses in ChatGPT

OpenAI launched Businesses in ChatGPT in beta, with a Business Hub where companies claim profiles and Business Agents that talk with users, starting with US ecommerce and online service firms.

Companies can claim and verify a business profile in Business Hub, update details, add product feeds with pricing and availability, and see aggregated insights such as mentions and website clicks. Eligible US ecommerce and online service businesses can build and launch a Business Agent that users can chat with from the business's ChatGPT profile. The agent chat is labeled and separate from the user's original ChatGPT conversation, and businesses can sponsor the agent as a destination for ChatGPT Ads.

Date
Tuesday 10 November 2026
Lab
OpenAI
Kind
product
Access
app only

Figures

MeasureValueMeasured by
Weekly ChatGPT users1.2 billion
audience figure cited in the announcement
company

Beta. Any eligible business where ChatGPT is available can claim a profile, but Business Agents are US only for now. Pricing for the features is not stated.

Sources

  1. openai.com/index/introducing-businesses-chatgpt
  2. techcrunch.com/2026/11/10/openai-rolls-out-new-business-profiles-making-chatgpt-just-a-lit
  3. theverge.com/ai-artificial-intelligence/1030552/openai-chatgpt-business-agents-hub

This record was checked against its sources on 10 November 2026. How we check

Read the daily brief for 10 November 2026