Adobe Firefly Foundry models for Disney
Adobe and Disney signed a multiyear deal at Adobe MAX to build proprietary, artist-led generative AI models on Adobe Firefly Foundry for Disney's production pipeline.
Disney will work directly with Adobe on generative models tailored to Disney properties and trained on character attributes, environments and visual styles. Adobe will give Disney early access to its latest technology for theme parks, the cruise line, Walt Disney Studios workflows and ESPN content. It builds on existing use, since Disney Imagineering R&D already uses Firefly for theme park development.
- Date
- Monday 9 November 2026
- Lab
- Adobe
- Kind
- product
- Access
- research preview
Private custom models for Disney, not a public release. The companies have not disclosed deal terms or financials.
Sources
This record was checked and corrected against its sources on 9 November 2026. How we check