General Intuition
World models and action-conditioned agents trained on a huge corpus of game footage from Medal (its parent video platform), generating synthetic training footage for physical AI and robotics.
- Founded
- 2025
- Headquarters
- New York, NY
- Founders
- Pim de Witte, Eloi Alonso, Adam Jelley, Vincent Micheli
- Pushes against
- Robot-collected demonstration data as the main source of embodied training data.
- Now
- Spun out of video-clip platform Medal in Oct 2025, a year before the 2026-09-29 raise. Released MIRA (2026-07-06, with Kyutai and Epic Games), an open-source 5B-parameter world model that simulates 2v2 Rocket League in real time; it is a research demo of one game, and a commercial version is in testing with a few customers.
Key people
- Pim de Witte (founder and leader; co-founded Medal)
Funding
- 29 September 2026
- Amount
- $220M
- Valuation
- $6.2B
- Lead
- Valor Equity Partners, Atreides, Seven Seven Six, Point72, Khosla, General Catalyst
- June 2026
- Amount
- $320M Series A
- Valuation
- $2.3B
- Lead
- Khosla Ventures (General Catalyst, Jeff Bezos participated)
- October 2025
- Amount
- $133.7M seed
- Lead
- Khosla Ventures, General Catalyst
Every funding round in the atlas
What it has shipped
No launch from this lab is in the atlas yet. These come from its profile.
Sources
- siliconangle.com/2026/09/29/world-model-startup-general-intuition-closes-220m-investment/
- runtimewire.com/article/general-intuition-mira-rocket-league-world-model
- github.com/mira-wm/mira
- generalintuition.com/
- techcrunch.com/2026/06/18/general-intuition-in-talks-to-raise-300m-at-around-2b-valuation/
- siliconcanals.com/general-intuition-raises-114m-seed-round/
- pulse2.com/general-intuition-raises-320-million-series-a-at-2-3-billion-valuation/
This profile was checked and corrected against its sources on 6 October 2026. How we check